Strategic Plans

Media Relations

Special Event and Project Management

Crisis Management

Media Training

Press kits, Press Releases, Media Advisories

Annual Reports, Newsletters and Special Publications

Feature and Editorial Writing

TV and Radio Production Management

Video News Releases

New Media Production (podcasts, vodcasts, etc.)

Production of Social Media and Media Sharing Content 

Scriptwriting for Radio, TV, Events

Speechwriting

Photography

Publicity

Database Development

News Distribution

Training, Mentoring, Recruiting

Strategic Plans

Every good communications effort begins with a focus on the message. Development of a strategic goal precedes the selection of tactics. A well defined goal is both specific and measurable. Achieving public awareness is often part of the picture, but what behaviors or policies will your campaign influence?

Media Relations

Successful interaction with the media requires an understanding of news flow as well as knowledge of local/world trends and events. Good media relations will support news reporting and storytelling activities by supplying credible, useful and timely information.

Special Events

A Special Event can be a product launch, a press conference, a meeting of constituents, an anniversary celebration, a fundraiser, or any other type of strategic communications occasion with a “call to action.”  The goal might be to introduce a brand, generate sales, develop relationships or influence decision-making.

Crisis Management

Crises Management often begins with a quick assimilation of facts followed by the development of an accurate, consistent and clearly stated message. It is preferable, however, to undertake crisis planning before problems arise, so that potential issues are identified and preventative steps taken. The chances of a positive outcome will be increased by creating an environment of open communication with the public and media.

Media Training

You only have a brief opportunity to convey your message accurately. This requires preparation and the experience to know how and where it can go wrong.

Collateral Materials

80% of the information in press kits gets discarded. The most persuasive materials are those that are useful, and viewed as a valuable tool by recipients. Creative materials can demonstrate trends and share data, but information should also be concise, well-written and easy-to-absorb. Whether designed for public or media consumption, successful materials keep the end-user in mind.

Social Media

It’s all the rage in contemporary communications science. Today, information sharing and content creation is driven by consumers. A savvy communications plan will determine how to put the web to work for you.  

Questions?  Email jwoodward123@comcast.net